{"id":68681,"date":"2019-12-04T02:29:50","date_gmt":"2019-12-03T23:29:50","guid":{"rendered":"https:\/\/www.haberegider.com\/blog\/?p=68681"},"modified":"2019-12-04T02:29:50","modified_gmt":"2019-12-03T23:29:50","slug":"podcast-yeniden-trend-olma-yolunda","status":"publish","type":"post","link":"https:\/\/www.haberegider.com\/blog\/podcast-yeniden-trend-olma-yolunda\/","title":{"rendered":"‘Podcast’ yeniden trend olma yolunda"},"content":{"rendered":"

Bilgileri sesli aktarman\u0131n yolu “Podcast” yay\u0131nc\u0131l\u0131\u011f\u0131 giderek yayg\u0131nla\u015f\u0131rken, \u00e7ok uluslu teknoloji firmalar\u0131 da platform yat\u0131r\u0131mlar\u0131na odakland\u0131.<\/h4>\n

Dijital medya \u00fcr\u00fcnlerinin internet \u00fczerinden bilgisayara ve ta\u015f\u0131nabilir cihazlara indirilebilecek \u015fekilde yay\u0131nlanmas\u0131n\u0131 sa\u011flayan “Podcast<\/strong>” uygulamas\u0131 giderek yayg\u0131nla\u015f\u0131yor.<\/p>\n

AA muhabirinin derledi\u011fi bilgiye g\u00f6re, “Podcast” k\u00fclt\u00fcr\u00fc yakla\u015f\u0131k 20 y\u0131l \u00f6ncesine dayan\u0131yor. Dijital formatta yer alan ve T\u00fcrkiye’de yeni yeni yayg\u0131nla\u015fmaya ba\u015flayan Podcast medya programlar\u0131, ilk olarak ABD ve \u0130ngiltere’de yay\u0131mlanmaya ba\u015flad\u0131. K\u00fcresel teknoloji firmas\u0131 Apple, m\u00fczik dinleme cihaz\u0131 olarak \u00fcretti\u011fi iPod’larda, m\u00fczik dinlemenin yan\u0131nda “Podcast” servislerine de yer vermeye ba\u015flad\u0131.<\/p>\n

Podcast yay\u0131nc\u0131lar\u0131 teknolojiden sa\u011fl\u0131\u011fa, e\u011fitimden seyahate kadar bir\u00e7ok alanda tecr\u00fcbe ve bilgilerini dinleyicilere aktar\u0131yor. Bu sebeple Podcast, “bireysel b\u00fclten” olarak da an\u0131l\u0131yor.<\/p>\n

\u00c7ok uluslu teknoloji firmalar\u0131 Google ve Spotify de bu alandaki yat\u0131r\u0131mlar\u0131n\u0131 art\u0131r\u0131yor. Ge\u00e7en y\u0131l “Google Podcasts” hizmetini kullan\u0131c\u0131lar\u0131na sunmaya ba\u015flayan \u015firket, uygulaman\u0131n daha fazla yay\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcyor. Google, a\u011fustos ay\u0131nda yapt\u0131\u011f\u0131 g\u00fcncellemeyle “Podcast”leri ayr\u0131 bir mod\u00fclde kullan\u0131c\u0131lar\u0131na g\u00f6stermeye ba\u015flad\u0131. Bu g\u00fcncelleme sayesinde kullan\u0131c\u0131lar Google Podcasts uygulamas\u0131 veya internet portal\u0131 \u00fczerinden istedikleri Podcast yay\u0131n\u0131n\u0131 dinleyebiliyorlar.<\/p>\n

M\u00fczik dinleme uygulamas\u0131 Spotify ise eyl\u00fcl ay\u0131nda kullan\u0131c\u0131lar\u0131n\u0131n olu\u015fturduklar\u0131 m\u00fczik listelerine, Podcast yay\u0131nlar\u0131n\u0131n da eklenebilece\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n

\u015eehir hayat\u0131 “Podcast” trendini y\u00fckseltiyor<\/h3>\n

Dijital Hayat Akademisi Kurucusu Bilal Eren, AA muhabirine, “Veriler, ABD’de Podcast ile y\u00fczde 14-15 teknoloji, y\u00fczde 13 yemek k\u00fclt\u00fcr\u00fc, y\u00fczde 13 gezi, y\u00fczde 11 hikaye anlat\u0131c\u0131l\u0131\u011f\u0131 alanlar\u0131nda yay\u0131nlar\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Buradan bir anlamda bir \u015feyler \u00f6\u011frenme derdi olan ki\u015filer i\u00e7in platformun uygun oldu\u011fu anla\u015f\u0131labilir.” dedi.<\/p>\n

Podcast’\u0131n yeni bir teknoloji olmad\u0131\u011f\u0131n\u0131, neredeyse \u00e7eyrek as\u0131r \u00f6ncesine dayand\u0131\u011f\u0131n\u0131 belirten Eren, \u015f\u00f6yle konu\u015ftu:<\/p>\n

“Podcast sonu\u00e7ta yeni bir teknoloji de\u011fil fakat \u015fu an y\u00fckselen bir trendde. \u00c7\u00fcnk\u00fc art\u0131k d\u00fcnya n\u00fcfusunun y\u00fczde 51’i \u015fehirlerde ya\u015f\u0131yor. \u015eehir hayat\u0131n\u0131n getirdi\u011fi yo\u011funluktan dolay\u0131 da birden \u00e7ok i\u015fi bir arada y\u00fcr\u00fctmemiz gerekiyor. \u0130\u015fte veya evde, kendinize bir \u015fey katmak istiyorsan\u0131z Podcast bunu tam anlam\u0131yla kar\u015f\u0131l\u0131yor. \u00c7ar\u015f\u0131da, pazarda, yolda, kulakl\u0131\u011f\u0131n\u0131z\u0131 tak\u0131p, belirli konularda hedefinize y\u00f6nelik \u015feyler hakk\u0131nda donan\u0131ml\u0131 ki\u015filerden bir \u015feyler dinleyebilece\u011finiz bir platform olma \u00f6zelli\u011fine sahip.”<\/p>\n

T\u00fcrkiye’nin Podcast yay\u0131nc\u0131l\u0131\u011f\u0131nda hen\u00fcz i\u015fin ba\u015f\u0131nda oldu\u011funu vurgulayan Eren, “Bilim, yemek, hikaye anlat\u0131c\u0131l\u0131\u011f\u0131, sanat, dinlenme ve takip oranlar\u0131 di\u011fer mecralara g\u00f6re d\u00fc\u015f\u00fck, genel olarak e\u011flence i\u00e7erikleri daha fazla dinleniyor.” bilgisini payla\u015ft\u0131.<\/p>\n

Teknoloji \u015firketlerinden yeni hamleler<\/h3>\n

Medipol \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde dersler de veren Eren, Podcast yay\u0131nc\u0131l\u0131\u011f\u0131nda d\u00fcnya genelinde hen\u00fcz i\u015f modellerinin oturmad\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n

Eren, “Soundcloud, Spotify gibi ses format\u0131nda \u00e7al\u0131\u015fan \u015firketler bu alana yat\u0131r\u0131m yap\u0131yorlar fakat Apple’\u0131n bu alanda stratejisi ve bak\u0131\u015f a\u00e7\u0131s\u0131 daha farkl\u0131. \u00c7\u00fcnk\u00fc onlar bir ekosistem olu\u015fturmaya \u00e7al\u0131\u015f\u0131yorlar. Spotify ise 2 Podcast \u015firketini sat\u0131n ald\u0131 ve i\u00e7erik \u00fcreticileri i\u00e7in platformunu a\u00e7t\u0131. Bu \u00f6nemli bir hamle.” diye konu\u015ftu.<\/p>\n

Teknoloji \u015firketlerinin bu alandaki hamlelerine dikkati \u00e7eken Eren, \u015funlar\u0131 kaydetti:<\/p>\n

“Spotify son d\u00f6nemde bu alanda bir \u015feyler yapmak istiyor. Bu i\u015fin tabiri caizse ‘Google’\u0131 olmak istiyor fakat bu i\u015fin gelir modeli hala net de\u011fil. Gelir modeli biraz netle\u015firse o zaman i\u00e7erik \u00fcreticiler i\u00e7in de bu i\u00e7erikleri yay\u0131mlayan platformlar i\u00e7in de bir yat\u0131r\u0131m alan\u0131 olacak.”<\/p>\n

Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"

Bilgileri sesli aktarman\u0131n yolu “Podcast” yay\u0131nc\u0131l\u0131\u011f\u0131 giderek yayg\u0131nla\u015f\u0131rken, \u00e7ok uluslu teknoloji firmalar\u0131 da platform yat\u0131r\u0131mlar\u0131na…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,1,30],"tags":[],"class_list":["post-68681","post","type-post","status-publish","format-standard","hentry","category-gundem","category-manset","category-teknoloji"],"views":440,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/68681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=68681"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/68681\/revisions"}],"predecessor-version":[{"id":68683,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/68681\/revisions\/68683"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=68681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=68681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=68681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}