{"id":69239,"date":"2020-05-25T13:28:26","date_gmt":"2020-05-25T10:28:26","guid":{"rendered":"https:\/\/www.haberegider.com\/blog\/?p=69239"},"modified":"2020-05-25T13:28:26","modified_gmt":"2020-05-25T10:28:26","slug":"sokaga-cikma-kisitlamasi-oyunseverlere-yaradi","status":"publish","type":"post","link":"https:\/\/www.haberegider.com\/blog\/sokaga-cikma-kisitlamasi-oyunseverlere-yaradi\/","title":{"rendered":"Soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamas\u0131 ‘oyunseverlere’ yarad\u0131"},"content":{"rendered":"

Kovid-19 nedeniyle karantina ve soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131yla birlikte ev d\u0131\u015f\u0131ndaki aktivite say\u0131s\u0131 s\u0131n\u0131rlan\u0131rken, t\u00fcketicilerin \u00f6zellikle oyun oynama e\u011filimleri artt\u0131.<\/h4>\n

Yeni tip koronavir\u00fcs (Kovid-19)\u00a0<\/strong>salg\u0131n\u0131 nedeniyle uygulanan soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131 tedbirleriyle ev d\u0131\u015f\u0131ndaki aktivite say\u0131s\u0131 azal\u0131rken, elektronik ortamda oyun oynama e\u011filimleri ise artt\u0131.<\/p>\n

AA muhabirinin ara\u015ft\u0131rma \u015firketi GfK’n\u0131n verilerinden yapt\u0131\u011f\u0131 derlemeye g\u00f6re, T\u00fcrkiye’deki temsili 12 b\u00f6lgede A (en \u00fcst), B (\u00fcst\u00fcn alt\u0131), C1 (ortan\u0131n \u00fcst\u00fc) sosyoekonomik grubunda 18-55 ya\u015f aras\u0131 800 t\u00fcketiciyle Nisan 2020’de online Kovid-19 t\u00fcketici davran\u0131\u015flar\u0131 ara\u015ft\u0131rmas\u0131 yap\u0131larak, bireylerin oyun oynama al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik veriler analiz edildi.<\/p>\n

Buna g\u00f6re, karantina ve soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131yla ev d\u0131\u015f\u0131ndaki aktivite say\u0131s\u0131 s\u0131n\u0131rlan\u0131rken, t\u00fcketicilerin \u00f6zellikle\u00a0oyun oynama e\u011filimleri art\u0131\u015f g\u00f6sterdi<\/strong>.<\/p>\n

Oyun oynama s\u0131kl\u0131\u011f\u0131n\u0131n en fazla artt\u0131\u011f\u0131 platformun tespitine y\u00f6nelik yap\u0131lan ara\u015ft\u0131rmada, yakla\u015f\u0131k her \u00fc\u00e7 t\u00fcketiciden birinin oyun konsolu (y\u00fczde 35), her iki t\u00fcketiciden birinin bilgisayar (y\u00fczde 48) ve her \u00fc\u00e7 t\u00fcketiciden ikisinin de mobil oyun (y\u00fczde 66) oynama s\u0131kl\u0131klar\u0131 artt\u0131.<\/p>\n

\u00d6zellikle A (en \u00fcst) sosyoekonomik gruba mensup ki\u015filerde, B (\u00fcst\u00fcn alt\u0131) ve C1 (ortan\u0131n \u00fcst\u00fc) gruplar\u0131na oranla oyun konsolu oynama s\u0131kl\u0131klar\u0131nda y\u00fckseli\u015f ya\u015fand\u0131.<\/p>\n

Kad\u0131nlar bulmaca, erkekler ise aksiyon tercih etti<\/h3>\n

Mobil oyunlar aras\u0131nda en \u00e7ok oynanan t\u00fcrlerin ba\u015f\u0131nda y\u00fczde 37 ile zeka oyunlar\u0131 gelirken, bunlar\u0131 s\u0131ras\u0131yla y\u00fczde 32 ile aksiyon ve y\u00fczde 31 ile bilmece oyunlar\u0131 takip etti. En az oynanan mobil oyun t\u00fcrleri ise y\u00fczde 9 ile rol oyunlar\u0131 oldu.<\/p>\n

En \u00e7ok oynanan mobil oyun t\u00fcrlerine cinsiyet k\u0131r\u0131l\u0131m\u0131nda bak\u0131ld\u0131\u011f\u0131nda, kad\u0131nlar erkeklere oranla bulmaca, bilmece, sim\u00fclasyon ve macera oyunlar\u0131n\u0131 daha fazla tercih etti. Erkekler ise kad\u0131nlara g\u00f6re daha \u00e7ok aksiyon ve yar\u0131\u015f oyunlar\u0131na y\u00f6neldi.<\/p>\n

G\u00fcnde yakla\u015f\u0131k 2,5 saat mobil oyunda ge\u00e7ti<\/h3>\n

Oyunseverler mobil oyunlara g\u00fcnde ortalama 2 saat 24 dakikalar\u0131n\u0131 ay\u0131rd\u0131. Ya\u015f grubu a\u00e7\u0131s\u0131ndan de\u011ferlendirildi\u011finde 18-34 ya\u015f grubundaki oyuncular, 35-55 ya\u015f grubuna g\u00f6re mobil ortamda daha fazla vakit harcad\u0131.<\/p>\n

Mobil oyun oynarken g\u00f6sterilen reklamlar\u0131 izleme davran\u0131\u015f\u0131na bak\u0131ld\u0131\u011f\u0131nda, her be\u015f oyuncudan biri genellikle t\u00fcm reklamlar\u0131 aktif olarak takip ederken, bu oran\u0131n \u00f6zellikle kad\u0131nlarda erkeklere g\u00f6re daha y\u00fcksek oldu\u011fu belirlendi. Mobil oyuncular\u0131n y\u00fczde 35’i ise sadece ilgisini \u00e7eken reklamlar\u0131 aktif olarak izledi.<\/p>\n

Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"

Kovid-19 nedeniyle karantina ve soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131yla birlikte ev d\u0131\u015f\u0131ndaki aktivite say\u0131s\u0131 s\u0131n\u0131rlan\u0131rken, t\u00fcketicilerin \u00f6zellikle…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,30,17438],"tags":[],"class_list":["post-69239","post","type-post","status-publish","format-standard","hentry","category-manset","category-teknoloji","category-yasam"],"views":340,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=69239"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69239\/revisions"}],"predecessor-version":[{"id":69241,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69239\/revisions\/69241"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=69239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=69239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=69239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}