Ev, vas\u0131ta ve di\u011fer kategorilerdeki aray\u0131\u015flar\u0131n\u0131 salg\u0131n d\u00f6neminde de s\u00fcrd\u00fcren kullan\u0131c\u0131lar i\u00e7in sahibinden.com, “G\u00f6r\u00fcnt\u00fcl\u00fc Arama ile Gezilebilir” \u00f6zelli\u011fini hayata ge\u00e7irerek uygun portf\u00f6ylerin uzaktan tan\u0131t\u0131lmas\u0131na destek oldu.<\/p>\n
Salg\u0131n s\u00fcrecinde moto kurye ihtiyac\u0131n\u0131n olu\u015fmas\u0131yla motosikletlere, yaz d\u00f6neminde kamp sandalyesi, kamp masas\u0131 ve mutfa\u011f\u0131 ile \u015fezlong ilanlar\u0131na, e\u011fitimin ba\u015flad\u0131\u011f\u0131 sonbahar d\u00f6neminde ise bilgisayar, tablet, yaz\u0131c\u0131 gibi teknolojik ara\u00e7lara ilgi artt\u0131. Sat\u0131l\u0131k m\u00fcstakil ev, bah\u00e7eli ev, bah\u00e7eli daire ilanlar\u0131 da yo\u011fun ilgi g\u00f6rd\u00fc.<\/p>\n
Konuya ili\u015fkin AA muhabirine de\u011ferlendirmede bulunan sahibinden.com Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Naz\u0131m Erdo\u011fan, koronavir\u00fcs salg\u0131n\u0131 s\u00fcrecinde kullan\u0131c\u0131lar\u0131n daha fazla tercih etmeye ba\u015flad\u0131\u011f\u0131 e-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmeye h\u0131zla devam etti\u011fini belirterek, bu b\u00fcy\u00fcmeyi Bankalararas\u0131 Kart Merkezi\u2019nin verilerinin de destekledi\u011fini s\u00f6yledi.<\/p>\n
Erdo\u011fan, a\u015f\u0131 konusundaki geli\u015fmeler ile normalle\u015fmenin yakla\u015faca\u011f\u0131n\u0131 umduklar\u0131n\u0131 ifade ederek, “Bu d\u00f6nemde ilk kez e-ticareti deneyimleyen veya yeni alanlarda da deneyimini zenginle\u015ftiren kullan\u0131c\u0131lar sayesinde e-ticarete ilginin devam edece\u011fini d\u00fc\u015f\u00fcn\u00fcyor, teknoloji altyap\u0131s\u0131ndaki geli\u015fmeler, kredi kart\u0131 kullan\u0131m\u0131nda ya\u015fanan art\u0131\u015f, online al\u0131\u015fveri\u015f deneyimi ve gen\u00e7 n\u00fcfusun etkisiyle \u00fclkemizde e-ticaret sekt\u00f6r\u00fcn\u00fcn orta ve uzun vadede b\u00fcy\u00fcmesini bekliyoruz.” diye konu\u015ftu.<\/p>\n
Erdo\u011fan, Google Analytics verilerine g\u00f6re 2020 Haziran ay\u0131nda 62,7 milyon kullan\u0131c\u0131, 509,6 milyon ziyaret say\u0131s\u0131 ve 15,2 milyar sayfa g\u00f6sterimi ile yeni bir rekora imza att\u0131klar\u0131n\u0131 belirterek, b\u00f6ylelikle may\u0131s ay\u0131nda ula\u015ft\u0131klar\u0131 t\u00fcm zamanlar\u0131n en y\u00fcksek kullan\u0131c\u0131 say\u0131s\u0131n\u0131 10,6 milyon daha art\u0131rarak yeni bir rekor daha k\u0131rm\u0131\u015f olduklar\u0131n\u0131, bir \u00f6nceki y\u0131l\u0131n haziran ay\u0131na oranla ise kullan\u0131c\u0131 say\u0131s\u0131n\u0131n y\u00fczde 49 artt\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n
Salg\u0131n \u00f6nlemlerinin ba\u015flamas\u0131yla, martta t\u00fcm \u00e7al\u0131\u015fanlar\u0131n ve ailelerinin sa\u011fl\u0131\u011f\u0131n\u0131 korumak \u00fczere ofis d\u0131\u015f\u0131\/evden \u00e7al\u0131\u015fma d\u00fczenine ge\u00e7tiklerini, bu d\u00f6nemde ekibin genel sa\u011fl\u0131\u011f\u0131n\u0131, verimlili\u011fini ve motivasyonunu korumak \u00fczere insan kaynaklar\u0131 birimiyle \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 hayata ge\u00e7irdiklerini anlatan Erdo\u011fan, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“\u00c7al\u0131\u015fanlar\u0131n i\u015flerini etkin ve ba\u015far\u0131l\u0131 bir \u015fekilde s\u00fcrd\u00fcrebilmeleri i\u00e7in uzaktan ileti\u015fim ve uzaktan \u00e7al\u0131\u015fma platformlar\u0131m\u0131z\u0131 \u00e7e\u015fitlendirdik. E\u011fitim ve geli\u015fim s\u00fcre\u00e7lerimizi dijital platformlara ta\u015f\u0131yarak uzaktan e\u011fitim s\u00fcre\u00e7lerimizi geli\u015ftirdik. Birliktelik ruhumuzu g\u00fc\u00e7lendiren rutin etkinliklerimizi de sosyal izolasyon d\u00f6neminde dijital platformlar \u00fczerinden s\u00fcrd\u00fcrmeye devam ettik. \u0130\u015f-\u00f6zel hayat dengesi kapsam\u0131nda \u00e7al\u0131\u015fanlar\u0131m\u0131za evde kaliteli vakit ge\u00e7irebilmeleri i\u00e7in evde yap\u0131labilecek etkinlik \u00f6nerileri, online spor dersleri, \u00e7ocuklar\u0131yla birlikte yapabilecekleri aktivite \u00f6nerilerini sunduk. Kullan\u0131c\u0131lar\u0131m\u0131z\u0131n hassasiyetlerini de ayn\u0131 duyarl\u0131l\u0131kla ele ald\u0131k. Kurumsal ma\u011fazalar\u0131m\u0131z\u0131n i\u015flerine destek olmak amac\u0131yla nisan, may\u0131s ve haziran aylar\u0131nda kendilerine \u00f6zel kampanyalar sunduk.<\/p>\n
Kullan\u0131c\u0131lar, ev, vas\u0131ta ve di\u011fer kategorilerdeki aray\u0131\u015flar\u0131n\u0131 salg\u0131n d\u00f6neminde de s\u00fcrd\u00fcrd\u00fcler. Hem bireysel kullan\u0131c\u0131lar\u0131m\u0131z\u0131n ev ve araba aray\u0131\u015flar\u0131n\u0131 uzaktan y\u00fcr\u00fctebilmelerini hem de kurumsal \u00fcyelerimizin i\u015flerini kesintisiz s\u00fcrd\u00fcrmelerini sa\u011flamak amac\u0131yla ‘G\u00f6r\u00fcnt\u00fcl\u00fc Arama ile Gezilebilir’ \u00f6zelli\u011fini hayata ge\u00e7irerek uygun portf\u00f6ylerin uzaktan tan\u0131t\u0131lmas\u0131na destek olduk. Bu se\u00e7enek sayesinde kullan\u0131c\u0131lar uzaktan g\u00f6rebilecekleri konut ve vas\u0131talar\u0131 bulabildiler. Emlak ve Vas\u0131ta kategorisindeki ilanlarda kullan\u0131c\u0131lar\u0131n detaylar\u0131 g\u00f6rmesini sa\u011flayan videolu ilan \u00f6zelli\u011fimizin kullan\u0131m oran\u0131 salg\u0131n d\u00f6neminde y\u00fczde 100\u2019e yak\u0131n artt\u0131.”<\/p>\n
Erdo\u011fan, toplum sa\u011fl\u0131\u011f\u0131na katk\u0131 yapmak amac\u0131yla salg\u0131nla m\u00fccadelede sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131na destek olmak i\u00e7in Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 ile acil te\u00e7hizat ve t\u0131bbi malzeme tedarikini kar\u015f\u0131lamak \u00fczere devlet \u00fcniversitesi hastanelerine toplam 2 milyon TL’lik ba\u011f\u0131\u015f yapt\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n
Naz\u0131m Erdo\u011fan, salg\u0131n s\u00fcrecinde Emlak ve Vas\u0131ta’n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen kategoriler oldu\u011funa i\u015faret ederek, haziran ay\u0131 itibar\u0131yla kamu bankalar\u0131n\u0131n konut ve otomotiv kredi faizlerini d\u00fc\u015f\u00fcrmesi ve birikmi\u015f talebin yeniden canlanmas\u0131 ile ev ve otomobil pazar\u0131nda olumlu geli\u015fmelerin ya\u015fand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Emlak kategorisindeki kullan\u0131c\u0131 say\u0131s\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re 2 kat\u0131na, vas\u0131ta kategorisindeki kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 1,5 kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgulayan Erdo\u011fan, “Ayr\u0131ca marketten eve teslim uygulamalar\u0131na ilginin artmas\u0131, i\u015fletmelerin paket servisine ge\u00e7mesi, standart kargo hizmetine ek olarak moto kuryeler ile da\u011f\u0131t\u0131m\u0131n yayg\u0131nla\u015fmas\u0131 ile motosikletlere olan ilgi de son d\u00f6nemde olduk\u00e7a yo\u011fun. Bu iki kategorinin yan\u0131nda al\u0131\u015fveri\u015f kategorisi de en \u00e7ok b\u00fcy\u00fcyen kategorilerimizden bir di\u011feri. \u0130kinci El ve S\u0131f\u0131r Al\u0131\u015fveri\u015f kategorimizde, yaz d\u00f6neminde kamp sandalyesi, kamp masas\u0131 ve mutfa\u011f\u0131 ile \u015fezlong ilanlar\u0131na, e\u011fitimin ba\u015flad\u0131\u011f\u0131 sonbahar d\u00f6neminde ise bilgisayar, tablet, yaz\u0131c\u0131 gibi teknolojik ara\u00e7lara ilgi artt\u0131.” diye konu\u015ftu.<\/p>\n
Erdo\u011fan, balkon ve bah\u00e7elerini de\u011ferlendirmek isteyenlerin elektrikli \u0131s\u0131t\u0131c\u0131larla, e\u011fitim ve geli\u015fim konusunda destek almak isteyenlerin online e\u011fitimlerle daha \u00e7ok ilgilendi\u011fini belirterek, “Bununla birlikte robot s\u00fcp\u00fcrge, ekmek yapma makinesi, bask\u00fcl, fitness ve kondisyon aletleri, oyun konsollar\u0131, puzzle, masa ve kutu oyunlar\u0131 ile maketlere olan ilgi bir \u00f6nceki y\u0131la g\u00f6re daha fazla artt\u0131. Salg\u0131nla gelen karantina s\u00fcrecinde kullan\u0131c\u0131lar b\u00fcy\u00fck oranda daha rahat ya\u015fayabilecekleri ortamlar\u0131 ara\u015ft\u0131rmaya ba\u015flad\u0131. Bu d\u00f6nemde Sat\u0131l\u0131k M\u00fcstakil Ev, bah\u00e7eli ev, bah\u00e7eli daire aramalar\u0131nda art\u0131\u015f ya\u015fand\u0131.” de\u011ferlendirmesinde bulundu.<\/p>\n
Erdo\u011fan, salg\u0131n s\u00fcrecinde de ekibe yeni \u00e7al\u0131\u015fanlar katarak istihdam yaratmaya devam ettiklerini, Aral\u0131k 2020 itibar\u0131yla Ar-Ge merkezlerindeki 150 uzmanla 700 ki\u015filik bir ekip olduklar\u0131n\u0131 s\u00f6yledi.<\/p>\n
Bu y\u0131l Great Place To Work Enstit\u00fcs\u00fc taraf\u0131ndan \u201cT\u00fcrkiye\u2019nin En \u0130yi \u0130\u015fvereni\u201d se\u00e7ildiklerini ifade eden Erdo\u011fan, \u015funlar\u0131 kaydetti:<\/p>\n
“B\u00f6ylelikle, T\u00fcrkiye\u2019de toplamda 5 kez En \u0130yi \u0130\u015fverenler aras\u0131nda yer alm\u0131\u015f ve 2 y\u0131l \u00fcst \u00fcste birincilik elde etmi\u015f olduk. Ayr\u0131ca yine bu sene ‘Avrupa\u2019n\u0131n En \u0130yi \u0130\u015fverenleri – B\u00fcy\u00fck \u015eirketler Kategorisi’ne se\u00e7ilen 20 \u015firket aras\u0131na giren ilk T\u00fcrk \u015firketi olduk. Ek olarak ‘Kad\u0131nlar i\u00e7in En \u0130yi \u0130\u015fyeri’ \u00f6zel \u00f6d\u00fcl\u00fcn\u00fcn de sahibiyiz. En iyi hizmeti en mutlu \u00e7al\u0131\u015fanlar\u0131n verebilece\u011fine inand\u0131\u011f\u0131m\u0131z i\u00e7in teknolojimiz kadar, \u00e7al\u0131\u015fanlar\u0131m\u0131za da yat\u0131r\u0131m yapmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Ayr\u0131ca 4 y\u0131ld\u0131r 6 bine yak\u0131n \u00fcniversite \u00f6\u011frencisi\/yeni mezun yaz\u0131l\u0131m geli\u015ftiricisi gencimizin ba\u015fvurdu\u011fu ‘dev.akademi’ kariyer geli\u015ftirme program\u0131m\u0131z ile hem Ar-Ge ekibimizi g\u00fc\u00e7lendiriyor hem de sekt\u00f6re yeni yetenekler kazand\u0131rmaya devam ediyoruz.”<\/p>\n
Erdo\u011fan, T\u00fcrkiye\u2019de e-ticaret pazar\u0131n\u0131n h\u0131zla b\u00fcy\u00fcmeye devam etti\u011fini belirterek, E-Ticaret Bilgi Platformu’nda a\u00e7\u0131klanan rakamlara g\u00f6re, e-ticaretin genel ticaret i\u00e7erisindeki oran\u0131n\u0131n, 2019 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda y\u00fczde 8,4 olarak ger\u00e7ekle\u015firken, 2020 y\u0131l\u0131n\u0131n ilk 6 ay\u0131nda salg\u0131n\u0131n da etkisiyle bu oran\u0131n y\u00fczde 14,2’ye y\u00fckseldi\u011fini s\u00f6yledi.<\/p>\n
Bu ivmenin s\u00fcrmesini, gelecek d\u00f6nemde online al\u0131\u015fveri\u015f kanallar\u0131n\u0131n kullan\u0131m\u0131nda art\u0131\u015f\u0131n devam etmesini ve e-ticaret sekt\u00f6r\u00fcn\u00fcn daha da b\u00fcy\u00fcmesini beklediklerini anlatan Erdo\u011fan, “Salg\u0131n\u0131n sonlanmas\u0131 ve normal ya\u015fam ko\u015fullar\u0131na ge\u00e7ilmesi s\u00fcrecinde de e-ticareti deneyimleyen bu yeni kitlenin y\u00fczde 80’den fazlas\u0131n\u0131n e-ticaret kullanmaya devam edece\u011fini \u00f6ng\u00f6r\u00fcyoruz.” dedi.<\/p>\n
Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"
Koronavir\u00fcs salg\u0131n\u0131 baz\u0131 sekt\u00f6rleri olumsuz etkilerken, baz\u0131lar\u0131n\u0131n ise \u00f6ne \u00e7\u0131kmas\u0131na vesile oldu. \u00d6zellikle dijitalle\u015fmenin artmas\u0131yla…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14072,1,30,17438],"tags":[],"class_list":["post-69883","post","type-post","status-publish","format-standard","hentry","category-ekonomi","category-manset","category-teknoloji","category-yasam"],"views":256,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=69883"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69883\/revisions"}],"predecessor-version":[{"id":69885,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69883\/revisions\/69885"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=69883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=69883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=69883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}