{"id":69920,"date":"2021-01-28T13:12:01","date_gmt":"2021-01-28T10:12:01","guid":{"rendered":"https:\/\/www.haberegider.com\/blog\/?p=69920"},"modified":"2021-01-28T13:12:01","modified_gmt":"2021-01-28T10:12:01","slug":"en-degerli-markalar-listesinde-aslan-payi-yine-teknolojinin","status":"publish","type":"post","link":"https:\/\/www.haberegider.com\/blog\/en-degerli-markalar-listesinde-aslan-payi-yine-teknolojinin\/","title":{"rendered":"En de\u011ferli markalar listesinde aslan pay\u0131 yine teknolojinin"},"content":{"rendered":"

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance taraf\u0131ndan haz\u0131rlanan “D\u00fcnyan\u0131n En De\u011ferli 500 Markas\u0131-Global 500-2021” raporunda sekt\u00f6rel bazda aslan pay\u0131n\u0131 yine teknoloji al\u0131rken, listenin ilk 4’\u00fcnde ABD’li teknoloji \u015firketleri bulunuyor.<\/h4>\n

Yeni tip koronavir\u00fcs (Kovid-19) salg\u0131n\u0131 s\u00fcreci, e\u011fitimden sa\u011fl\u0131\u011fa ve g\u0131daya insan hayat\u0131n\u0131 do\u011frudan ilgilendiren t\u00fcm sekt\u00f6rleri etkiledi.<\/p>\n

Salg\u0131n s\u00fcrecinden karl\u0131 \u00e7\u0131kan sekt\u00f6rlerden biri teknoloji oldu. Uzaktan \u00e7al\u0131\u015fma ve soka\u011fa \u00e7\u0131kma yasaklar\u0131n\u0131n da etkisiyle e-ticaret, oyun, telefon ve bilgisayar alanlar\u0131nda i\u015f yapan \u015firketlerden baz\u0131lar\u0131 bu d\u00f6nemde marka de\u011ferlerini y\u00fczde 90’a yak\u0131n art\u0131r\u0131rd\u0131.<\/p>\n

Bloomberg Billionaires Index verilerine g\u00f6re, Tesla, Space X ve Neuralink gibi teknoloji \u015firketlerinin sahibi olan Elon Musk, Ocak 2020’den Ocak 2021’e kadar olan d\u00f6nemde servetini yakla\u015f\u0131k 7’ye katlad\u0131. Musk, 210 milyar dolarl\u0131k serveti ile \u015fu anda zirvede bulunuyor.<\/p>\n

S\u00f6z konusu d\u00f6nemde \u00c7inli teknoloji \u015firketlerinin sahipleri de servetlerini art\u0131rd\u0131. Teknoloji \u015firketi Tencent’in Kurucusu Pony Ma, Ocak 2020’de 38,7 milyar dolar olan servetini Ocak 2021’de 70,7 milyar dolara \u00e7\u0131kard\u0131.<\/p>\n

Bloomberg Billionaires Index verilerine g\u00f6re, d\u00fcnyan\u0131n en zengin 500 ki\u015fi listesinde ilk 10 s\u0131radaki i\u015f insanlar\u0131n\u0131n 7’si teknoloji merkezli i\u015fler yap\u0131yor.<\/p>\n

Teknolojinin \u00f6nlenemeyen y\u00fckseli\u015fi<\/h3>\n

Brand Finance taraf\u0131ndan haz\u0131rlanan “D\u00fcnyan\u0131n En De\u011ferli 500 Markas\u0131” raporuna g\u00f6re de teknoloji \u015firketleri, salg\u0131n\u0131n damgas\u0131n\u0131 vurdu\u011fu 2020’de marka de\u011ferlerini b\u00fcy\u00fck oranda art\u0131rd\u0131.<\/p>\n

Sekt\u00f6rler baz\u0131nda bak\u0131ld\u0131\u011f\u0131nda, marka de\u011feri en y\u00fcksek sekt\u00f6r teknoloji oldu. Teknoloji sekt\u00f6r\u00fc, 2020 verilerinde y\u00fczde 15 olan marka de\u011ferini 2021’de y\u00fczde 17,1’e \u00e7\u0131kard\u0131.<\/p>\n

Teknolojiyi, y\u00fczde 13,1 ile perakende, y\u00fczde 12,1 ile bankac\u0131l\u0131k, y\u00fczde 6,95 ile telekom ve y\u00fczde 6,85 ile otomotiv sekt\u00f6r\u00fc takip etti.<\/p>\n

Marka de\u011ferlerinin \u00fclkelere g\u00f6re da\u011f\u0131l\u0131m\u0131na bak\u0131ld\u0131\u011f\u0131nda, ABD, y\u00fczde 46,04 ile ilk s\u0131rada yer al\u0131rken, \u00c7in y\u00fczde 19,96 ile 2. oldu.<\/p>\n

Marka de\u011ferini bir y\u0131lda y\u00fczde 87 art\u0131ran Apple, zirvenin yeni sahibi<\/h3>\n

Brand Finance raporuna g\u00f6re, ge\u00e7en y\u0131l 140,5 milyar dolar marka de\u011feri ile 3. s\u0131rada yer alan ABD’li Apple, marka de\u011ferini y\u00fczde 87 art\u0131rarak 263,3 milyar dolar ile zirvenin yeni sahibi oldu.<\/p>\n

Amazon, 2020’de 220,7 milyar dolar olan de\u011ferini y\u00fczde 15 art\u0131\u015fla 2021’de 254,1 milyar dolara y\u00fckseltmesine kar\u015f\u0131n zirveden 2. s\u0131raya geriledi.<\/p>\n

Listede 3. s\u0131rada yer alan Google, 2020’de 188,5 olan marka de\u011ferini y\u00fczde 1,4 y\u00fckselterek 191,2 milyar dolara \u00e7\u0131kard\u0131.<\/p>\n

Marka de\u011ferini en \u00e7ok art\u0131ran \u015firketlerden biri Bill Gates’in sahibi oldu\u011fu ABD’li Microsoft oldu. 2020’de 117 milyar dolar marka de\u011ferine sahip olan \u015firket, de\u011ferini bir y\u0131lda y\u00fczde 20 art\u0131rarak 140,4 milyar dolara y\u00fckseltti.<\/p>\n

\u0130lk 20’de 4 \u00c7inli teknoloji \u015firketi<\/h3>\n

Listede merkezi \u00c7in’de bulunan baz\u0131 teknoloji \u015firketlerinin y\u00fckseli\u015fi de dikkati \u00e7ekti. 2018 y\u0131l\u0131na kadar en de\u011ferli markalar listesinde ilk 20’de sadece bir teknoloji markas\u0131 bulunan \u00c7in, 2021’deki listede ilk 20’ye 4 teknoloji markas\u0131n\u0131 yerle\u015ftirmeyi ba\u015fard\u0131.<\/p>\n

Listede 10. s\u0131rada yer alan \u00c7in’in mesajla\u015fma uygulamas\u0131 WeChat, 2020’de 54,1 milyar dolar olan marka de\u011ferini 67,9 milyar dolara \u00e7\u0131kard\u0131. WeChat, listede 9 basamak birden y\u00fckseldi.<\/p>\n

\u0130lk 20’de yer alan di\u011fer \u00c7inli teknoloji markalar\u0131 Tencent, Huawei ve Taobao oldu. Marka de\u011ferini en \u00e7ok art\u0131ran Taobao, 2020’de 36,9 milyar dolar olan de\u011ferini y\u00fczde 44 y\u00fckseli\u015fle 53,3 milyar dolara \u00e7\u0131kard\u0131.<\/p>\n

\u00c7inli teknoloji \u015firketleri aras\u0131nda Huawei’nin d\u00fc\u015f\u00fc\u015f\u00fc ise dikkati \u00e7ekti. Son y\u0131llarda ABD ve \u00c7in aras\u0131nda ya\u015fanan ticaret sava\u015flar\u0131nda ad\u0131 s\u0131k\u00e7a g\u00fcndeme gelen Huawei’nin marka de\u011feri 65 milyar dolardan 55,3 milyar dolara geriledi.<\/p>\n

Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance taraf\u0131ndan haz\u0131rlanan “D\u00fcnyan\u0131n En De\u011ferli 500 Markas\u0131-Global 500-2021” raporunda…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14072,1,30],"tags":[],"class_list":["post-69920","post","type-post","status-publish","format-standard","hentry","category-ekonomi","category-manset","category-teknoloji"],"views":288,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=69920"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69920\/revisions"}],"predecessor-version":[{"id":69922,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/69920\/revisions\/69922"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=69920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=69920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=69920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}