{"id":70385,"date":"2021-06-28T08:18:23","date_gmt":"2021-06-28T05:18:23","guid":{"rendered":"https:\/\/www.haberegider.com\/blog\/?p=70385"},"modified":"2021-06-28T08:18:23","modified_gmt":"2021-06-28T05:18:23","slug":"turkiyenin-destinasyon-odakli-ilk-bolgesel-turizm-markasi-mezopotamya-tanitildi","status":"publish","type":"post","link":"https:\/\/www.haberegider.com\/blog\/turkiyenin-destinasyon-odakli-ilk-bolgesel-turizm-markasi-mezopotamya-tanitildi\/","title":{"rendered":"T\u00fcrkiye&#8217;nin destinasyon odakl\u0131 ilk b\u00f6lgesel turizm markas\u0131 &#8216;Mezopotamya&#8217; tan\u0131t\u0131ld\u0131"},"content":{"rendered":"<h4>G\u00fcneydo\u011fu Anadolu B\u00f6lgesinin turizm potansiyelini t\u00fcm d\u00fcnyaya tan\u0131tmak \u00fczere olu\u015fturulan &#8220;Mezopotamya&#8221; markas\u0131n\u0131n tan\u0131t\u0131m\u0131, Bakan Ersoy ve Bakan Varank&#8217;\u0131n da kat\u0131ld\u0131\u011f\u0131 programla yap\u0131ld\u0131.<\/h4>\n<p><strong>K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy<\/strong>,\u00a0<strong>Sanayi ve Teknoloji Bakan\u0131 Mustafa Varank&#8217;<\/strong>\u0131n da kat\u0131ld\u0131\u011f\u0131, \u015eanl\u0131urfa Arkeoloji M\u00fczesi \u00f6n\u00fcnde d\u00fczenlenen G\u00fcneydo\u011fu Anadolu B\u00f6lgesinin turizm potansiyelini t\u00fcm d\u00fcnyaya tan\u0131tmak \u00fczere olu\u015fturduklar\u0131\u00a0<strong>&#8220;Mezopotamya&#8221; markas\u0131n\u0131n tan\u0131t\u0131m program\u0131<\/strong>nda, tarihi, k\u00fclt\u00fcr\u00fc ve co\u011frafi yap\u0131s\u0131yla d\u00fcnyan\u0131n en zengin ve \u00f6zg\u00fcn vatan\u0131na sahip oldu\u011fumuzu belirtti.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949907_66482727.jpg\" alt=\"\" \/><\/p>\n<p>Do\u011fas\u0131ndan iklim \u00e7e\u015fitlili\u011fine, mutfak k\u00fclt\u00fcr\u00fcnden el sanatlar\u0131na, mimarisinden arkeolojik kal\u0131nt\u0131lara turizmde \u00e7o\u011fu \u00fclkeye biri ya da ikisi nasip olan varl\u0131klar\u0131n tamam\u0131n\u0131n T\u00fcrkiye&#8217;de oldu\u011funu aktaran Ersoy, &#8220;Bu ger\u00e7e\u011fin fark\u0131nda olarak her b\u00f6lgeyi ve \u015fehirlerimizi kendi farkl\u0131l\u0131klar\u0131 ve sahip olduklar\u0131 turizm unsurlar\u0131 ile \u00f6n plana \u00e7\u0131karmay\u0131, turizmi istisnas\u0131z \u00fclkemizin tamam\u0131na yaymay\u0131 temel hedefimiz olarak belirledik. Nereden bak\u0131p hangi y\u00f6n\u00fcyle ele al\u0131rsan\u0131z al\u0131n bu topraklar\u0131n s\u00f6yleyecek nice s\u00f6z\u00fc, insanl\u0131kla payla\u015faca\u011f\u0131 e\u015fsiz bir birikimi var. Mezopotamya ise adeta bu topraklar\u0131n bilgesi ve haf\u0131zas\u0131 olarak ilk kulak vermemiz, g\u00f6zlerimizi \u00e7evirmemiz gereken yer. Biz de Bakanl\u0131k olarak \u00f6yle yapt\u0131k ve bu b\u00f6lgeye turizm ile k\u00fclt\u00fcr-sanat ba\u015fl\u0131klar\u0131nda yap\u0131lanlar\u0131, bundan sonra neler yapabilece\u011fimizi masaya yat\u0131rd\u0131k.&#8221; diye konu\u015ftu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482356.jpg\" alt=\"\" \/><\/p>\n<p>Bakan Ersoy, GAP B\u00f6lgesi Turizm Odakl\u0131 Tan\u0131t\u0131m ve Markala\u015fma Projesi&#8217;nin Ad\u0131yaman, Batman, Diyarbak\u0131r, Gaziantep, Kilis, Mardin, Siirt, \u015eanl\u0131urfa ve \u015e\u0131rnak illerini kapsad\u0131\u011f\u0131n\u0131 belirterek, bu b\u00f6lgenin T\u00fcrkiye&#8217;nin sahip oldu\u011fu turizm \u00e7e\u015fitlili\u011fini yans\u0131tt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p>Bu \u015fehirlerin ta\u015f\u0131d\u0131\u011f\u0131 potansiyel sayesinde b\u00f6lgenin do\u011fa, k\u00fclt\u00fcr, inan\u00e7, gastronomi turizmi ile eko ve termal turizm alanlar\u0131nda geli\u015ftirilmesinin m\u00fcmk\u00fcn oldu\u011funu ifade eden Bakan Ersoy, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n<p>&#8220;Bu \u015fehirlerimiz, sahip olduklar\u0131 k\u00fclt\u00fcr varl\u0131klar\u0131 ile de b\u00fcy\u00fck de\u011fer ta\u015f\u0131maktad\u0131r. Restorasyon, m\u00fcze ve \u00f6ren yeri uygulama \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda s\u00f6z konusu \u015fehirlerimizde bug\u00fcne kadar 130&#8217;dan fazla proje ve uygulama i\u015fi tamamlanm\u0131\u015ft\u0131r. Bu 9 ilimizde 611 ta\u015f\u0131nmaz k\u00fclt\u00fcr varl\u0131\u011f\u0131na 18 bu\u00e7uk milyon liran\u0131n \u00fczerinde proje ve uygulama yard\u0131m\u0131 yap\u0131lm\u0131\u015f, \u00e7evre d\u00fczenlemesi ve altyap\u0131 uygulamalar\u0131 i\u00e7in ise yakla\u015f\u0131k 152 milyon lira \u00f6denek g\u00f6nderilmi\u015ftir. Hasankeyf&#8217;ten Halfeti&#8217;ye, Midyat&#8217;tan \u00c7ermik kapl\u0131calar\u0131 ve E\u011fil&#8217;e, Zeugma&#8217;dan Bal\u0131kl\u0131g\u00f6l ve Viran\u015fehir&#8217;e, G\u00f6beklitepe&#8217;den Nemrut&#8217;a\u2026 Sadece genel bir bak\u0131\u015fla yorumlarsak bile insanl\u0131k medeniyetinin k\u00f6kleri ve inanc\u0131n manevi miras\u0131 b\u00fct\u00fcn g\u00f6rkemi ve derinli\u011fi ile kar\u015f\u0131m\u0131zda duruyor. Bunlara sahip \u00e7\u0131kmal\u0131, korumal\u0131 ve en do\u011fru \u015fekilde \u00fclkemizin ve insanl\u0131\u011f\u0131n faydas\u0131na sunmal\u0131y\u0131z. Bunu ba\u015farmak i\u00e7in b\u00f6lgeye kar\u015f\u0131 bir fark\u0131ndal\u0131k olu\u015fturmak, bar\u0131nd\u0131rd\u0131\u011f\u0131 zenginli\u011fin bilinirli\u011fini art\u0131rmak zorunday\u0131z. Bu noktada devreye T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131m\u0131z k\u0131sa ad\u0131yla TGA girmektedir.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482358.jpg\" alt=\"\" \/><\/p>\n<p>Bakan Ersoy, Diyarbak\u0131r ve Mardin&#8217;i 10 farkl\u0131 dilde i\u00e7erik sunduklar\u0131 GoT\u00fcrkiye platformunun rotas\u0131na eklediklerini Batman&#8217;\u0131 ise yap\u0131lacak haz\u0131rl\u0131k \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan ekleyeceklerini s\u00f6yledi.<\/p>\n<p>Lezzet rotas\u0131 kapsam\u0131nda Gaziantep, Halfeti, Rum Kale, G\u00f6beklitepe, \u015eanl\u0131urfa, Harran rotas\u0131n\u0131 GoT\u00fcrkiye&#8217;de payla\u015ft\u0131klar\u0131n\u0131 belirten Ersoy, Kilis i\u00e7in de haz\u0131rl\u0131k \u00e7al\u0131\u015fmalar\u0131 yap\u0131ld\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n<p>Ersoy, Mardin-Midyat inan\u00e7 rotas\u0131n\u0131n da haz\u0131rland\u0131\u011f\u0131n\u0131, Mardin turizmi i\u00e7in de ciddi bir \u00e7al\u0131\u015fma i\u00e7erisinde olduklar\u0131n\u0131 belirtti.<\/p>\n<h3>&#8220;\u00c7ok g\u00fczel Mezopotamya rotas\u0131 olu\u015fturdunuz&#8221;<\/h3>\n<p>Mezopotamya markas\u0131n\u0131n \u00e7ok \u00f6nemli oldu\u011funa inand\u0131\u011f\u0131n\u0131 vurgulayan Ersoy, &#8220;T\u00fcrkiye a\u00e7\u0131s\u0131ndan bizim asl\u0131nda turizmi 81 vilayete yayma \u00e7al\u0131\u015fmam\u0131z var, burada ben ilk g\u00f6revle geldi\u011fimde belirtmi\u015ftim. Bunu h\u0131zl\u0131 \u015fekilde de\u011ferlendiren b\u00f6lge siz oldunuz. \u00d6nemli olan \u015fehirleri rotalar halinde birle\u015ftirmek, burada biz 4-5&#8217;li rotalar planlarken siz 9 il birle\u015ftiniz \u00e7ok g\u00fczel bir Mezopotamya destinasyonu b\u00f6lgesi ve rotas\u0131 olu\u015fturdunuz. Bence T\u00fcrkiye&#8217;nin d\u00fcnyada \u00e7al\u0131\u015ft\u0131\u011f\u0131 b\u00f6lgesel tan\u0131t\u0131m operasyonu i\u00e7in ilk ve \u00f6rnek b\u00f6lge oldunuz. Gururla s\u00f6yl\u00fcyorum ve sizleri hepinizi de ayr\u0131 ayr\u0131 tebrik ediyorum, eme\u011fi ge\u00e7en herkese \u015f\u00fckranlar\u0131m\u0131 sunuyorum. Ger\u00e7ekten bir inanm\u0131\u015fl\u0131k, bir istek g\u00f6r\u00fcyorum, zaten bir inanm\u0131\u015fl\u0131k olunca sonuca gidiyorsunuz. Bundan sonras\u0131n\u0131 yapmak bizim i\u00e7in \u00e7ok kolay, en \u00f6nemli \u015fey bir b\u00f6lgenin tan\u0131t\u0131m\u0131nda i\u00e7erik tedariki bu i\u00e7erik tedarikini siz en iyi \u015fekilde olu\u015fturup bizim \u00f6n\u00fcm\u00fcze veriyorsunuz. K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131na ba\u011fl\u0131 Turizm Geli\u015ftirme Ajans\u0131 bu iyi haz\u0131rlanm\u0131\u015f i\u00e7eri\u011fi bundan sonras\u0131 ba\u015fta t\u00fcm T\u00fcrkiye\u2019ye olmak \u00fczere t\u00fcm d\u00fcnyaya tan\u0131tmakla g\u00f6revli. Bunu da en iyi \u015fekilde sizler ad\u0131na yapacak.&#8221; \u015feklinde konu\u015ftu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482361.jpg\" alt=\"\" \/><\/p>\n<h3>&#8220;Bu topraklara yeni kimlik kazand\u0131raca\u011f\u0131z&#8221;<\/h3>\n<p>Siirt Botan Vadisi Milli Park\u0131&#8217;ndaki para\u015f\u00fct\u00e7\u00fcl\u00fck, rafting ve su sporlar\u0131n\u0131, spor ve macera rotalar\u0131na ekleyeceklerini vurgulayan Bakan Ersoy, \u015f\u00f6yle devam etti:<\/p>\n<p>&#8220;B\u00f6lge ve \u015fehirler bu denli zengin olunca yap\u0131lacaklar\u0131n, planlamalar\u0131n ve projelerin listesi de uzuyor. \u0130n\u015fallah her bir ilde turizm yat\u0131r\u0131mlar\u0131n\u0131 ad\u0131m ad\u0131m en do\u011fru ve ba\u015far\u0131l\u0131 \u015fekilde hayata ge\u00e7irecek ve bu topraklara k\u00fclt\u00fcr-turizm noktas\u0131nda yeni bir kimlik kazand\u0131raca\u011f\u0131z. Bu hedeflere do\u011fru ilerlerken, ayn\u0131 ideal ve ama\u00e7larla bir turizm ve markala\u015fma \u00e7al\u0131\u015fmas\u0131n\u0131n yap\u0131l\u0131yor olmas\u0131n\u0131n \u00e7ok de\u011ferli oldu\u011funu ve b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Eylem plan\u0131ndan uygulama a\u015famas\u0131na, saha ara\u015ft\u0131rmalar\u0131ndan dijital platformlar\u0131n kullan\u0131m\u0131na ve sa\u011flanan g\u00fc\u00e7l\u00fc i\u015f birlikleri ile hayata ge\u00e7irilen projelere kadar g\u00f6sterilen hassasiyet ve titizli\u011fi tebrik ediyorum. Tarih bu topraklarda yaz\u0131lmaya ba\u015flad\u0131, insan medeniyeti burada filizlenip k\u00f6k sald\u0131. \u015eimdi yar\u0131n\u0131n tarihine y\u00f6n verme, medeniyette yeni sayfalar a\u00e7ma vaktidir. \u0130n\u015fallah bu topraklar ve cennet vatan\u0131m\u0131z bir kez daha bunun merkezi, insan\u0131m\u0131z ise yine mimar\u0131 olacakt\u0131r. Buna duydu\u011fum sars\u0131lmaz inan\u00e7la projenin hay\u0131rl\u0131 olmas\u0131n\u0131 diliyor, hepinize sayg\u0131lar sunuyorum.&#8221;<\/p>\n<h3>Bakan Varank: B\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele ald\u0131k<\/h3>\n<p><strong>Bakan Varank\u00a0<\/strong>ise konu\u015fmas\u0131nda Mezopotamya&#8217;n\u0131n tarihin her d\u00f6neminde insanlar\u0131 kendisine \u00e7ekmi\u015f ve say\u0131s\u0131z medeniyete ev sahipli\u011fi yapm\u0131\u015f kadim bir b\u00f6lge oldu\u011funu vurgulayarak, b\u00f6lgenin tarihine ili\u015fkin bilgi verdi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482364.jpg\" alt=\"\" \/><\/p>\n<p>Varank, zengin ge\u00e7mi\u015f, say\u0131s\u0131z k\u00fclt\u00fcrel ve do\u011fal varl\u0131\u011f\u0131n insanl\u0131\u011f\u0131n ortak miras\u0131 olarak daha fazla ilgiyi hak etti\u011fini vurgulayarak, &#8220;\u00d6nemli arkeolojik alanlar, geleneksel ve \u00f6zg\u00fcn mimari, bir\u00e7ok inanca ait dini mekanlar, el sanatlar\u0131 ve zengin y\u00f6re mutfa\u011f\u0131, b\u00f6lgenin modern zaman seyyahlar\u0131na sundu\u011fu g\u00fczelliklerden yaln\u0131zca baz\u0131lar\u0131.&#8221; diye konu\u015ftu.<\/p>\n<p>B\u00f6lgedeki gezip g\u00f6r\u00fclebilecek say\u0131s\u0131z yer bulundu\u011fundan bahseden Varank, b\u00f6lge mutfa\u011f\u0131n\u0131n da buram buram lezzet koktu\u011funa dikkati \u00e7ekti.<\/p>\n<p>Varank, kendine \u00f6zg\u00fc g\u00fczellikleri anlatmakla bitmeyen topraklar\u0131, d\u00fcnyan\u0131n say\u0131l\u0131 turizm destinasyonlar\u0131 aras\u0131na sokmak i\u00e7in kollar\u0131 s\u0131vad\u0131klar\u0131n\u0131 belirterek, \u015funlar\u0131 kaydetti:<\/p>\n<p>&#8220;K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131m\u0131z ile bug\u00fcn tan\u0131t\u0131m\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z T\u00fcrkiye&#8217;nin destinasyon odakl\u0131 ilk turizm markas\u0131n\u0131, yani Mezopotamya markam\u0131z\u0131 olu\u015fturduk. Bu sayede, k\u00fclt\u00fcrel ve do\u011fal miras\u0131 koruyarak, Mezopotamya\u2019y\u0131 global bir marka haline getirip insanlar\u0131n zihnine kaz\u0131mak, daha \u00e7ok insan\u0131n buralar\u0131 ziyaret ederek unutulmaz an\u0131lar biriktirmesini sa\u011flamak istiyoruz. B\u00f6ylece turizm gelirlerini art\u0131rmay\u0131, yeni istihdam olanaklar\u0131 ortaya \u00e7\u0131karmay\u0131 ve b\u00f6lgedeki kalk\u0131nman\u0131n h\u0131zlanmas\u0131n\u0131 ama\u00e7l\u0131yoruz.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482367.jpg\" alt=\"\" \/><\/p>\n<p>Global bir marka olu\u015fturman\u0131n bir\u00e7ok parametreyi bir arada d\u00fc\u015f\u00fcnmeyi gerektirdi\u011fini ve uzun vadeli stratejik bir i\u015f oldu\u011funu dile getiren Varank, GAP \u0130daresi ve kalk\u0131nma ajanslar\u0131yla markala\u015fma konusunda kapsay\u0131c\u0131 ve profesyonel bir bak\u0131\u015f a\u00e7\u0131s\u0131 geli\u015ftirdiklerini anlatt\u0131.<\/p>\n<p>Varank, projede T\u00fcrkiye&#8217;nin turizm potansiyelini daha b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele ald\u0131klar\u0131na i\u015faret ederek, &#8220;\u0130l d\u00fczeyinde y\u00fcr\u00fct\u00fclen k\u00fc\u00e7\u00fck \u00e7apl\u0131 ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fmalar yerine, t\u00fcm co\u011frafyay\u0131 kapsayan turizm geli\u015fim koridorlar\u0131n\u0131 bir \u2018destinasyon\u2019 yakla\u015f\u0131m\u0131yla planl\u0131yoruz.&#8221; ifadesini kulland\u0131.<\/p>\n<p>Buna y\u00f6nelik, b\u00f6lge kalk\u0131nma idaresi ve ajanslar\u0131n g\u00fc\u00e7 birli\u011fi yaparak ve 9 ilde y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 koordine eden &#8220;\u00e7at\u0131 yap\u0131&#8221; kurulu\u015f oldu\u011funu belirterek, 2014\u2019te ba\u015flayan ve 15 milyon lira b\u00fct\u00e7esi olan markala\u015fma projesi kapsam\u0131nda \u00f6nemli i\u015flere imza att\u0131klar\u0131n\u0131 bildirdi.<\/p>\n<h3>&#8220;Kent i\u00e7i ve b\u00f6lge rotalar\u0131n\u0131 belirledik&#8221;<\/h3>\n<p>Varank, saha \u00e7al\u0131\u015fmalar\u0131ndan toplad\u0131klar\u0131 verilerle tematik kent i\u00e7i ve b\u00f6lge rotalar\u0131n\u0131 belirlediklerine de\u011finerek, \u015f\u00f6yle devam etti: \u200b<\/p>\n<p>&#8220;Belirlenen bu rotalar, olu\u015fturdu\u011fumuz web sitesi ve mobil uygulamaya aktar\u0131ld\u0131. T\u00fcrk\u00e7e ve \u0130ngilizce sosyal medya hesaplar\u0131 olu\u015fturuldu. Mezopotamya\u2019daki etkinlik, deneyim, gastronomi ve konaklama noktalar\u0131n\u0131n interaktif haritalar\u0131n\u0131, 35 kent rotas\u0131n\u0131, 9 tematik rota ve seyahate dair ipu\u00e7lar\u0131n\u0131 bar\u0131nd\u0131ran bir web sitesi olu\u015fturduk. \u015eu anda sitemizde T\u00fcrk\u00e7e ve \u0130ngilizce i\u00e7eriklerle ziyaretlerine hizmet sunuyor. \u0130n\u015fallah k\u0131sa s\u00fcre i\u00e7inde dil \u00e7e\u015fitlili\u011fini de art\u0131raca\u011f\u0131z.&#8221;<\/p>\n<p>Bu i\u00e7eriklere mobil cihazlar\u0131ndan ula\u015fmak isteyenlerin &#8220;Mezopotamya Gezi Rehberi&#8221;ni uygulama ma\u011fazalar\u0131ndan indirebileceklerini anlatan Varank, i\u00e7eriklerin zamanla daha da zenginle\u015ftirilece\u011fini s\u00f6yledi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/7fc6ad83-e801-4dd2-b1c1-974abd5a6af0\/2021%2Fhaziran%2F20210627_2_48949763_66482370.jpg\" alt=\"\" \/><\/p>\n<h3>&#8220;Markan\u0131n bilinirli\u011fini art\u0131racak faaliyetleri y\u00fcr\u00fctece\u011fiz&#8221;<\/h3>\n<p>Varank, Mezopotamya markas\u0131n\u0131n tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lacak hikayelerin ve filmlerin \u00e7ekimlerinin b\u00fcy\u00fck oranda tamamland\u0131\u011f\u0131n\u0131 belirterek, markan\u0131n uluslararas\u0131 ve ulusal medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve bilinirli\u011fini art\u0131racak, b\u00f6lgenin avantajlar\u0131n\u0131 \u00f6n plana \u00e7\u0131karacak faaliyetleri de y\u00fcr\u00fcteceklerini bildirdi.<\/p>\n<p>Yurt i\u00e7i ve yurt d\u0131\u015f\u0131 men\u015feili bir\u00e7ok gazete, dergi, TV, internet ve billboardlarda Mezopotamya destinasyonunun tan\u0131t\u0131m\u0131n\u0131 yapacaklar\u0131n\u0131 s\u00f6yleyen Varank, \u015fu bilgileri verdi:<\/p>\n<p>&#8220;Gazeteci, turizm dergisi yazarlar\u0131 ve sosyal medya el\u00e7ilerinden olu\u015fan heyetleri buraya davet edip yerinde tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 yapaca\u011f\u0131z. \u00d6nemli k\u00fclt\u00fcr ve turizm merkezlerini ziyaret eden heyetlere Mezopotamya markas\u0131n\u0131n sahip oldu\u011fu g\u00fczellikler hakk\u0131nda detayl\u0131 bilgilendirmeler yapaca\u011f\u0131z. Bu sayede daha \u00e7ok ki\u015finin bu destans\u0131 topraklarla ba\u011f kurmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z.&#8221;<\/p>\n<p>Varank, en iyi tan\u0131t\u0131m\u0131n, gezisinden, tatilinden mutlu d\u00f6nen insanlar sayesinde yap\u0131ld\u0131\u011f\u0131na dikkati \u00e7ekerek, b\u00f6lgedeki i\u015fletmelere de \u00f6nemli i\u015fler d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n<p>Mezopotamya markas\u0131n\u0131n GAP B\u00f6lgesi Turizm Master Plan\u0131&#8217;nda \u00f6ng\u00f6r\u00fclen uzun vadeli stratejinin bir par\u00e7as\u0131 oldu\u011funu ifade eden Varank, \u015f\u00f6yle konu\u015ftu:<\/p>\n<p>&#8220;Bug\u00fcne kadar, GAP \u0130daremiz ve b\u00f6lgede faaliyet g\u00f6steren 3 ajans\u0131m\u0131z ile turizm altyap\u0131s\u0131n\u0131 geli\u015ftirmeye y\u00f6nelik \u00e7ok \u00f6nemli projeler ger\u00e7ekle\u015ftirdik. 2014-2021 y\u0131llar\u0131nda GAP idaresiyle y\u00fcr\u00fct\u00fclen 22 projeye toplam 51 milyon lira destek sa\u011flad\u0131k. Dicle, \u0130pekyolu ve Karacada\u011f Kalk\u0131nma Ajanslar\u0131m\u0131z da son 11 y\u0131lda, turizm sekt\u00f6r\u00fcnde 300 projeye yakla\u015f\u0131k 220 milyon liran\u0131n \u00fczerinde kaynak aktard\u0131. Bakanl\u0131\u011f\u0131m\u0131zca uygulad\u0131\u011f\u0131m\u0131z Cazibe Merkezleri Destekleme Program\u0131 kapsam\u0131nda ise 82 milyon lira de\u011ferinde yat\u0131r\u0131mlar\u0131 b\u00f6lgemizdeki farkl\u0131 illere ve il\u00e7elere kazand\u0131rd\u0131k.&#8221;<\/p>\n<h3>&#8220;B\u00fcy\u00fck f\u0131rsatlar bar\u0131nd\u0131r\u0131yor&#8221;<\/h3>\n<p>Varank, restorasyon, yeni m\u00fczeler, \u00e7evre d\u00fczenlemesi, ula\u015f\u0131m altyap\u0131s\u0131n\u0131n iyile\u015ftirilmesi ve yenilik\u00e7i turizm platformlar\u0131n\u0131n kurulmas\u0131 gibi bir\u00e7ok konuyu kapsayan bu projelerin b\u00f6lgenin do\u011fal ve k\u00fclt\u00fcrel de\u011ferlerinin turizme kazand\u0131r\u0131lmas\u0131na ciddi katk\u0131lar sa\u011flad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n<p>Turizm alan\u0131nda yap\u0131lan \u00f6zel sekt\u00f6r yat\u0131r\u0131mlar\u0131n\u0131 da te\u015fvik belgeleriyle desteklediklerinden bahseden Varank, 2003\u2019ten bu yana, yeme i\u00e7me ve konaklama sekt\u00f6rlerindeki 231 yat\u0131r\u0131m projesi i\u00e7in te\u015fvik belgesi d\u00fczenlediklerini, bu belgelerle 2,3 milyar liray\u0131 a\u015fan sabit yat\u0131r\u0131m ve yakla\u015f\u0131k 8 bin 500 ki\u015filik istihdam\u0131n \u00f6n\u00fcn\u00fc a\u00e7t\u0131klar\u0131n\u0131 kaydetti.<\/p>\n<p>Varank, b\u00f6lgesel kalk\u0131nma yakla\u015f\u0131m\u0131n\u0131 temel bir politika alan\u0131 olarak belirlediklerine i\u015faret ederek, topyekun kalk\u0131nm\u0131\u015f bir T\u00fcrkiye olu\u015fturma vizyonu do\u011frultusunda \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n<p>G\u00fcneydo\u011fu Anadolu b\u00f6lgesinin turizmde oldu\u011fu gibi sanayinin di\u011fer alanlar\u0131nda da b\u00fcy\u00fck f\u0131rsatlar\u0131 bar\u0131nd\u0131rd\u0131\u011f\u0131na dikkati \u00e7eken Varank, \u015funlar\u0131 kaydetti:<\/p>\n<p>&#8220;Bakanl\u0131k olarak hepsini tespit edip geli\u015ftirmek ve desteklemek ana \u00f6nceli\u011fimiz. Sadece GAP b\u00f6lgesinin de\u011fil t\u00fcm b\u00f6lgelerimizin potansiyelini harekete ge\u00e7irmeyi hedefliyoruz. Kalk\u0131nma ajanslar\u0131m\u0131z ve b\u00f6lge kalk\u0131nma idarelerimiz arac\u0131l\u0131\u011f\u0131yla say\u0131s\u0131z planlama ve analiz \u00e7al\u0131\u015fmas\u0131 yap\u0131yor, destek programlar\u0131 uyguluyor, tan\u0131t\u0131m ve koordinasyon faaliyetleri y\u00fcr\u00fct\u00fcyoruz.&#8221;<\/p>\n<p>Varank, gelecek d\u00f6nemde de \u00fclkenin kalk\u0131nma perspektifi ve uzun vadeli hedeflerini dikkate alarak, istihdam ve y\u00fcksek katma de\u011feri sa\u011flayacak yenilik\u00e7i yat\u0131r\u0131mlar\u0131 desteklemeye devam edeceklerini belirtti.<\/p>\n<p>K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 ile b\u00f6lgenin potansiyelini yerel kalk\u0131nmay\u0131 da harekete ge\u00e7irecek \u015fekilde Mezopotamya markas\u0131yla \u00e7ok daha iyi bir \u015fekilde tan\u0131tacaklar\u0131n\u0131 vurgulayan Varank, s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131:<\/p>\n<p>&#8220;Mezopotamya&#8217;y\u0131 sadece \u00fclkemizde tan\u0131tmak yeterli de\u011fil, Mezopotamya\u2019y\u0131 ger\u00e7ekten d\u00fcnya milletlerinin tercih etti\u011fi bir co\u011frafyaya d\u00f6n\u00fc\u015ft\u00fcrmek istiyoruz. Bunun da yolu koordinasyondan, beraber \u00e7al\u0131\u015fmadan ge\u00e7iyor. \u0130n\u015fallah Mezopotamya markas\u0131n\u0131 ger\u00e7ek bir d\u00fcnya markas\u0131 haline getirece\u011fiz. Buran\u0131n turizmden ald\u0131\u011f\u0131 pay\u0131 \u00e7ok daha fazla art\u0131raca\u011f\u0131z. Bu b\u00f6lgeye d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan turistler gelecek ve bu muhte\u015fem co\u011frafyay\u0131 \u00fclkelerine d\u00f6nd\u00fcklerinde anlatacaklar.&#8221;<\/p>\n<p>Konu\u015fmalar\u0131n ard\u0131ndan Bakanlar Ersoy ve Varank ile markan\u0131n payda\u015f kurulu\u015flar\u0131 haz\u0131rlanan ortak protokol\u00fc imzalad\u0131.<\/p>\n<p>Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcneydo\u011fu Anadolu B\u00f6lgesinin turizm potansiyelini t\u00fcm d\u00fcnyaya tan\u0131tmak \u00fczere olu\u015fturulan &#8220;Mezopotamya&#8221; markas\u0131n\u0131n tan\u0131t\u0131m\u0131, Bakan Ersoy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,24906],"tags":[],"class_list":["post-70385","post","type-post","status-publish","format-standard","hentry","category-manset","category-turizm"],"views":283,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/70385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=70385"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/70385\/revisions"}],"predecessor-version":[{"id":70387,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/70385\/revisions\/70387"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=70385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=70385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=70385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}