Rekabet Kurulu<\/strong>nun, e-pazaryeri platformlar\u0131na ili\u015fkin y\u00fcr\u00fctt\u00fc\u011f\u00fc sekt\u00f6r incelemesi kapsam\u0131nda haz\u0131rlanan\u00a0“e-Pazaryeri Platformlar\u0131 Sekt\u00f6r \u0130ncelemesi Nihai Raporu”\u00a0<\/strong>tamamlan\u0131rken, bu rapor kapsam\u0131nda internetten al\u0131\u015fveri\u015f yapan t\u00fcketicilere y\u00f6nelik de anket ger\u00e7ekle\u015ftirildi.\u00a0Anket kapsam\u0131nda 1860 t\u00fcketiciye ula\u015f\u0131ld\u0131.<\/strong><\/p>\n AA muhabirinin s\u00f6z konusu anketten yapt\u0131\u011f\u0131 derlemeye g\u00f6re, t\u00fcketicilerin fiziki ma\u011fazalar yerine \u00e7evrim i\u00e7i kanallar\u0131 tercih etmesinin temelindeki en \u00f6nemli motivasyon y\u00fczde 60,7 ile “uygun fiyat” oldu. Bunu, y\u00fczde 50,4 ile “zaman tasarrufu”, y\u00fczde 45,6 ile “\u00fcr\u00fcn \u00e7e\u015fitlili\u011fi” izledi.<\/p>\n T\u00fcketicilere \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 cayd\u0131ran nedenler soruldu\u011funda ise kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 26,8’i \u00fcr\u00fcn\u00fc deneyerek\/g\u00f6rerek\/dokunarak alma iste\u011fini, y\u00fczde 22,7’si iade g\u00fc\u00e7l\u00fc\u011f\u00fcn\u00fc, y\u00fczde 20,3’\u00fc ki\u015fisel verileri payla\u015fma konusunda duyulan endi\u015feyi, y\u00fczde 20,2’si ise sat\u0131c\u0131lara g\u00fcvenmeme ve aldat\u0131lma endi\u015fesini ifade etti.<\/p>\n \u00dcr\u00fcn\u00fc sat\u0131n alma a\u015famas\u0131nda hangi platformun tercih edildi\u011fi de sorulurken, t\u00fcketicilerin y\u00fczde 76,6’s\u0131 “e-pazaryerleri”, y\u00fczde 14,6’s\u0131 “marka\/firma internet sitesi”, y\u00fczde 8,8’i ise “sosyal medya” yan\u0131t\u0131n\u0131 verdi.<\/p>\n Buna g\u00f6re, internet al\u0131\u015fveri\u015flerinde e-pazaryerleri \u00f6ne \u00e7\u0131karken, e-pazaryeri platformlar\u0131n\u0131n markan\u0131n internet sitesine g\u00f6re tercih edilme nedenlerinin ba\u015f\u0131nda y\u00fczde 54,6 ile “uygun fiyat” geldi. Bu nedeni y\u00fczde 44,5 ile “\u00fcr\u00fcn \u00e7e\u015fitlili\u011fi”, y\u00fczde 38,5 ile “bedava kargo”, y\u00fczde 36,6 ile “pazar yerinin g\u00fcvenilirli\u011fi ve bilinirli\u011fi” gerek\u00e7eleri takip etti. Ayr\u0131ca ankete kat\u0131lanlar\u0131n y\u00fczde 31,6’s\u0131 da t\u00fcketici yorumlar\u0131n\u0131n \u00e7oklu\u011fu nedeniyle bu platformlar\u0131 tercih etti\u011fini belirtti.<\/p>\n Al\u0131\u015fveri\u015f \u00f6ncesinde \u00fcr\u00fcn yorumlar\u0131n\u0131 “her zaman” ve “\u00e7o\u011fu zaman” okuyanlar\u0131n toplam oran\u0131 y\u00fczde 70,5 gibi olduk\u00e7a y\u00fcksek bir d\u00fczeyde oldu. T\u00fcketicilerin yaln\u0131zca y\u00fczde 2,4’\u00fc ise al\u0131\u015fveri\u015f \u00f6ncesinde e-pazaryerindeki yorumlar\u0131 okumad\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n T\u00fcketicilerin y\u00fczde 53,3’\u00fc \u00e7o\u011fu zaman, y\u00fczde 18’i de her zaman yorumlar\u0131n\u0131 okuduklar\u0131 e-pazaryerinden \u00fcr\u00fcn ald\u0131klar\u0131n\u0131 aktard\u0131.<\/p>\n Ankette, \u00fcr\u00fcne ili\u015fkin yorumlar\u0131n t\u00fcketicilerin al\u0131\u015fveri\u015f karar\u0131n\u0131 etkileme derecesi de soruldu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 46,2’si “\u00e7ok etkiler”, y\u00fczde 17,4’\u00fc ise “etkiler” yan\u0131t\u0131n\u0131 verdi. T\u00fcketicilerin y\u00fczde 9’u ise yorumlar\u0131n al\u0131\u015fveri\u015f karar\u0131n\u0131 etkilemeyece\u011fini ifade etti.<\/p>\n T\u00fcketicilerin y\u00fczde 62,4’\u00fc de \u00fcr\u00fcn ve sat\u0131c\u0131 hakk\u0131nda hi\u00e7 yorum bulunmamas\u0131n\u0131n al\u0131\u015fveri\u015f karar\u0131n\u0131 \u00e7ok etkileyece\u011fine i\u015faret etti.<\/p>\n \u00dcr\u00fcnle ilgili yap\u0131lan sorgulama neticesinde, arama sonu\u00e7lar\u0131nda ka\u00e7\u0131nc\u0131 sayfaya kadar bak\u0131ld\u0131\u011f\u0131 da ara\u015ft\u0131r\u0131ld\u0131. T\u00fcketicilerin y\u00fczde 28,4’\u00fc sadece ilk ve ikinci sayfaya kadar bakt\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>\n Ankette, t\u00fcketicilerin \u00fcr\u00fcn sorgulamas\u0131 yaparken en \u00e7ok kulland\u0131klar\u0131 s\u0131ralama kriterleri de soruldu. Buna g\u00f6re, t\u00fcketicilerin y\u00fczde 39,6’s\u0131 “en d\u00fc\u015f\u00fck fiyat”, y\u00fczde 19,9’u “en \u00e7ok sat\u0131lan\/be\u011fenilen” kriterine g\u00f6re s\u0131ralama yapt\u0131klar\u0131n\u0131 belirtirken, y\u00fczde 16,9’u pazaryeri taraf\u0131ndan \u00f6nerilen s\u0131ralamay\u0131 kulland\u0131\u011f\u0131n\u0131 belirtti. T\u00fcketicilerin y\u00fczde 15,2’si ise “en y\u00fcksek” fiyat kriterine g\u00f6re arama yapt\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n Pazaryeri taraf\u0131ndan ilk g\u00f6sterilen sat\u0131c\u0131, t\u00fcketicilerin y\u00fczde 33,3’\u00fc taraf\u0131ndan her zaman veya s\u0131kl\u0131kla tercih edilirken, y\u00fczde 43,6’s\u0131 taraf\u0131ndan bazen tercih ediliyor.<\/p>\n T\u00fcketici anketi bulgular\u0131na g\u00f6re, bug\u00fcne kadar yap\u0131lan pazaryeri al\u0131\u015fveri\u015flerinde sorunla kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 dile getiren t\u00fcketicilerin y\u00fczde 14,5’i \u00fcr\u00fcn\u00fcn ge\u00e7 ula\u015ft\u0131\u011f\u0131n\u0131, y\u00fczde 12’si ise \u00fcr\u00fcn\u00fcn hasarl\u0131 teslim edildi\u011fini belirtti.<\/p>\n Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":" Rekabet Kurumunun raporuna g\u00f6re, t\u00fcketicilerin y\u00fczde 70,5’i internet al\u0131\u015fveri\u015fi \u00f6ncesinde \u00fcr\u00fcn yorumlar\u0131n\u0131 okuyor, \u00fcr\u00fcn ve…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,30,17438],"tags":[],"class_list":["post-71276","post","type-post","status-publish","format-standard","hentry","category-manset","category-teknoloji","category-yasam"],"views":181,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/71276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=71276"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/71276\/revisions"}],"predecessor-version":[{"id":71278,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/71276\/revisions\/71278"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=71276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=71276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=71276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u0130lk sayfadaki \u00fcr\u00fcnler al\u0131n\u0131yor<\/h3>\n