T\u00fcrkiye, 2019-2025 d\u00f6neminde uluslararas\u0131 turist say\u0131s\u0131n\u0131 y\u00fczde 21 art\u0131rarak bu alanda \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda 4. s\u0131rada yer ald\u0131.<\/p>\n
Ekonomik Kalk\u0131nma ve \u0130\u015fbirli\u011fi \u00d6rg\u00fct\u00fcn\u00fcn (OECD) “Turizm E\u011filimleri ve Politikalar\u0131 2026” raporuna g\u00f6re, OECD \u00fclkelerine y\u00f6nelik uluslararas\u0131 turist var\u0131\u015flar\u0131 2025 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re tahmini y\u00fczde 3,4 artarak 847 milyonla rekor seviyeye ula\u015ft\u0131. B\u00f6ylece 2024’te kaydedilen y\u00fczde 8,1’lik g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmenin ard\u0131ndan turizmde y\u00fckseli\u015f e\u011filimi devam etti.<\/p>\n
OECD’nin de\u011ferlendirmesine g\u00f6re, Orta Do\u011fu’daki \u00e7at\u0131\u015fmalar, artan jeopolitik gerilimler, de\u011fi\u015fen seyahat al\u0131\u015fkanl\u0131klar\u0131 ve a\u015f\u0131r\u0131 hava olaylar\u0131 k\u00fcresel turizm g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc \u015fekillendirmeyi s\u00fcrd\u00fcr\u00fcyor. \u00d6zellikle Orta Do\u011fu’daki \u00e7at\u0131\u015fmalar, k\u00fcresel seyahat ak\u0131\u015f\u0131n\u0131 sekteye u\u011frat\u0131rken maliyetleri art\u0131rd\u0131 ve yolcu g\u00fcvenini olumsuz etkiledi. Hava yoluyla ula\u015f\u0131labilen destinasyonlar bu geli\u015fmelerden daha fazla etkilendi.<\/p>\n
G\u00fcvenlik, fiyat ve olas\u0131 iptallere ili\u015fkin endi\u015feler seyahat tercihlerini etkiledi. Turistlerin daha tan\u0131d\u0131k ve uygun maliyetli destinasyonlara y\u00f6nelme, daha k\u0131sa s\u00fcreli tatil yapma ve d\u00fc\u015f\u00fck maliyetli se\u00e7enekleri tercih etme e\u011filiminin g\u00fc\u00e7lenebilece\u011fi \u00f6ng\u00f6r\u00fcld\u00fc. Hava yolu \u015firketleri, tur operat\u00f6rleri ve di\u011fer turizm i\u015fletmeleri 2027 ve sonras\u0131na y\u00f6nelik planlar\u0131n\u0131 bu do\u011frultuda g\u00f6zden ge\u00e7iriyor.<\/p>\n
OECD’nin raporuna g\u00f6re, 2019-2025 d\u00f6neminde uluslararas\u0131 turist var\u0131\u015flar\u0131n\u0131 en fazla art\u0131ran \u00fclkeler aras\u0131nda Japonya y\u00fczde 34 ile ilk s\u0131rada yer ald\u0131. Bu \u00fclkeyi y\u00fczde 28 ile Norve\u00e7, y\u00fczde 22 ile Danimarka izledi.<\/p>\n
T\u00fcrkiye ise 2019-2025 d\u00f6neminde uluslararas\u0131 turist say\u0131s\u0131n\u0131 y\u00fczde 21 art\u0131rarak bu alanda \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda 4. s\u0131raya yerle\u015fti ve Kovid-19 salg\u0131n\u0131 \u00f6ncesine g\u00f6re turist say\u0131s\u0131n\u0131 en fazla art\u0131ran \u00fclkeler aras\u0131nda yer ald\u0131.<\/p>\n
\u00d6te yandan, OECD’nin \u00fcye \u00fclkeler aras\u0131nda yapt\u0131\u011f\u0131 ankete g\u00f6re \u00fclkelerin yakla\u015f\u0131k \u00fc\u00e7te biri 2026 y\u0131l\u0131 sonunda turizm performans\u0131n\u0131n 2025 seviyesinin \u00fczerine \u00e7\u0131kmas\u0131n\u0131 ve yeni rekorlar k\u0131r\u0131lmas\u0131n\u0131 bekliyor. Ancak jeopolitik geli\u015fmeler, ekonomik belirsizlikler ve iklim kaynakl\u0131 riskler sekt\u00f6r \u00fczerindeki etkisini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB) Ba\u015fkan\u0131 Firuz Ba\u011fl\u0131kaya, AA muhabirine yapt\u0131\u011f\u0131 de\u011ferlendirmede, turizmin, yap\u0131s\u0131 gere\u011fi b\u00f6lgesel ve k\u00fcresel geli\u015fmelerden en h\u0131zl\u0131 etkilenen sekt\u00f6rlerin ba\u015f\u0131nda geldi\u011fini s\u00f6yledi.<\/p>\n
Jeopolitik gerilimler, salg\u0131n hastal\u0131klar, do\u011fal afetler, ekonomik dalgalanmalar ve iklim kaynakl\u0131 risklerin uluslararas\u0131 seyahat hareketlerini k\u0131sa s\u00fcre i\u00e7inde de\u011fi\u015ftirebildi\u011fine i\u015faret eden Ba\u011fl\u0131kaya, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“Bu nedenle turizmde ba\u015far\u0131 yaln\u0131zca b\u00fcy\u00fcme rakamlar\u0131yla de\u011fil, sekt\u00f6r\u00fcn krizlere kar\u015f\u0131 ne kadar haz\u0131rl\u0131kl\u0131 ve dayan\u0131kl\u0131 oldu\u011fuyla da \u00f6l\u00e7\u00fcl\u00fcyor. OECD’nin dikkati \u00e7ekti\u011fi dayan\u0131kl\u0131l\u0131k ve ziyaret\u00e7i y\u00f6netimi yakla\u015f\u0131m\u0131n\u0131 da bu \u00e7er\u00e7evede de\u011ferlendirmek gerekiyor. T\u00fcrkiye, hepsi birbirinden farkl\u0131 pek \u00e7ok k\u00fcresel ve b\u00f6lgesel krizi y\u00f6netmeyi ba\u015farm\u0131\u015f g\u00fc\u00e7l\u00fc bir turizm ekosistemine sahip. Bu ba\u015far\u0131n\u0131n arkas\u0131ndaki en \u00f6nemli unsuru ise sahada do\u011frudan faaliyet g\u00f6steren seyahat acentelerimizin ve sekt\u00f6r payda\u015flar\u0131m\u0131z\u0131n y\u0131llar i\u00e7inde edindi\u011fi kriz y\u00f6netimi deneyimi olu\u015fturuyor.”<\/p>\n
Ba\u011fl\u0131kaya, seyahat acentelerinin pazar \u00e7e\u015fitlendirmesinden alternatif destinasyonlar\u0131n geli\u015ftirilmesine, yeni \u00fcr\u00fcnlerin olu\u015fturulmas\u0131ndan de\u011fi\u015fen turist taleplerine h\u0131zl\u0131 uyum sa\u011flanmas\u0131na kadar pek \u00e7ok alanda T\u00fcrk turizminin en dinamik akt\u00f6rleri durumunda bulundu\u011funu dile getirdi.<\/p>\n
T\u00dcRSAB olarak T\u00fcrkiye’nin turizm politikalar\u0131n\u0131n olu\u015fturulmas\u0131nda bu birikimin mutlaka de\u011ferlendirilmesi gerekti\u011fine inand\u0131klar\u0131n\u0131 belirten Ba\u011fl\u0131kaya, “\u00c7\u00fcnk\u00fc sekt\u00f6r\u00fcn i\u00e7inde yer alan, pazar\u0131 yak\u0131ndan takip eden ve turist davran\u0131\u015flar\u0131n\u0131 do\u011frudan g\u00f6zlemleyen seyahat acentelerinin bilgi ve tecr\u00fcbeleri, daha dayan\u0131kl\u0131, daha rekabet\u00e7i ve daha s\u00fcrd\u00fcr\u00fclebilir bir turizm yap\u0131s\u0131n\u0131n in\u015fas\u0131nda \u00f6nemli bir rehber niteli\u011fi ta\u015f\u0131yor.” diye konu\u015ftu.<\/p>\n
Ba\u011fl\u0131kaya, turizm y\u00fczy\u0131l\u0131 vizyonu do\u011frultusunda da hedeflerinin, krizlere kar\u015f\u0131 haz\u0131rl\u0131kl\u0131, de\u011fi\u015fen ko\u015fullara h\u0131zla uyum sa\u011flayabilen, y\u00fcksek katma de\u011fer \u00fcreten ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi esas alan bir turizm modelini g\u00fc\u00e7lendirmek oldu\u011funu ifade etti.<\/p>\n
Turizmde ba\u015far\u0131n\u0131n yaln\u0131zca ziyaret\u00e7i say\u0131s\u0131yla de\u011fil, ki\u015fi ba\u015f\u0131na harcama, ortalama konaklama s\u00fcresi, turizm gelirlerinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve \u00fclke ekonomisine sa\u011flanan katma de\u011ferle \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcn\u00fc belirten Ba\u011fl\u0131kaya, \u015funlar\u0131 s\u00f6yledi:<\/p>\n
“Nitekim son y\u0131llarda Barselona ve Venedik gibi destinasyonlarda a\u015f\u0131r\u0131 turizmin yaratt\u0131\u011f\u0131 bask\u0131lar nedeniyle yerel halk\u0131n turizm hareketlerini protesto etmesi, yaln\u0131zca ziyaret\u00e7i say\u0131s\u0131na odaklanan anlay\u0131\u015f\u0131n s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koyuyor. Ancak elbette T\u00fcrkiye’yi bug\u00fcn d\u00fcnyada \u00f6nemli turizm \u00fclkelerinden biri haline getiren kitle turizmi alan\u0131ndaki ba\u015far\u0131lar\u0131 da bir yana b\u0131rakamay\u0131z. Bu ba\u015far\u0131y\u0131 koruyarak art\u0131k turizmde yeni bir a\u015famaya ge\u00e7memiz gerekiyor. Bunun yolu ise turizmi hem \u00fclke geneline hem de y\u0131l\u0131n 12 ay\u0131na yaymaktan ge\u00e7iyor.”<\/p>\n
T\u00dcRSAB Ba\u015fkan\u0131 Ba\u011fl\u0131kaya, yeni destinasyonlar\u0131n turizme kazand\u0131r\u0131lmas\u0131, alternatif turizm \u00fcr\u00fcnlerinin geli\u015ftirilmesi ve turizmin b\u00f6lgesel kalk\u0131nmaya katk\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla y\u00fcr\u00fctt\u00fckleri \u00e7al\u0131\u015fmalarla T\u00fcrkiye’nin zengin turizm \u00e7e\u015fitlili\u011fini daha y\u00fcksek gelir \u00fcreten bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7lad\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n
K\u00fclt\u00fcr, gastronomi, sa\u011fl\u0131k, kongre ve fuar, spor, inan\u00e7, kruvaziyer, golf, do\u011fa ve k\u0131rsal turizm gibi alternatif \u00fcr\u00fcnlerin geli\u015ftirilmesiyle birlikte hem turizmi 12 aya yayacaklar\u0131na hem de ki\u015fi ba\u015f\u0131na harcamay\u0131 art\u0131racaklar\u0131na inand\u0131klar\u0131n\u0131 belirten Ba\u011fl\u0131kaya, “Turizm Y\u00fczy\u0131l\u0131 projemizin en \u00f6nemli dayana\u011f\u0131n\u0131 seyahat acenteleri olu\u015fturuyor. \u00c7\u00fcnk\u00fc seyahat acenteleri, T\u00fcrkiye’nin tarihi, k\u00fclt\u00fcrel ve do\u011fal zenginliklerini yaln\u0131zca tan\u0131tan yap\u0131lar de\u011fil, bunlar\u0131 uluslararas\u0131 pazarlarda turizm \u00fcr\u00fcnlerine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyorlar.” diye konu\u015ftu.<\/p>\n
Ba\u011fl\u0131kaya, bu de\u011ferleri do\u011fru turist profiliyle bulu\u015fturan temel akt\u00f6rlerin seyahat acenteleri oldu\u011funu, k\u00fcresel \u00e7evrim i\u00e7i rezervasyon portallar\u0131n\u0131n sadece komisyon almaya y\u00f6nelik sat\u0131\u015f hizmeti veren yakla\u015f\u0131mlar\u0131yla seyahat acentelerinin \u00fclke turizmini geli\u015ftiren \u00e7al\u0131\u015fmalar\u0131n\u0131 bir tutmamak gerekti\u011fini vurgulad\u0131. Ba\u011fl\u0131kaya, “Turisti sadece T\u00fcrkiye’ye getirmekle kalmayan seyahat acenteleri, ziyaret\u00e7inin daha uzun s\u00fcre konaklamas\u0131n\u0131, daha fazla deneyim ya\u015famas\u0131n\u0131 ve \u00fclke ekonomisine daha y\u00fcksek katma de\u011fer sa\u011flamas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.” dedi.<\/p>\n
T\u00fcrkiye’nin 100 milyar dolar turizm geliri hedefine ula\u015fabilmesi i\u00e7in art\u0131k nicelikten \u00e7ok niteli\u011fe odaklanan bir b\u00fcy\u00fcme modelini \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini s\u00f6yleyen Ba\u011fl\u0131kaya, \u015funlar\u0131 kaydetti:<\/p>\n
“Bir taraftan turizmde g\u00fc\u00e7l\u00fc oldu\u011fumuz alanlar\u0131 korurken, di\u011fer taraftan yeni \u00fcr\u00fcn ve hizmetlerle sekt\u00f6r\u00fcm\u00fcz\u00fc daha y\u00fcksek katma de\u011fer \u00fcreten bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmeliyiz. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en \u00f6nemli unsurlar\u0131ndan birini nitelikli insan kayna\u011f\u0131n\u0131n korunmas\u0131 olu\u015fturuyor. Turizmde rekabet avantaj\u0131m\u0131z\u0131n temeli olan y\u00fcksek hizmet kalitesini s\u00fcrd\u00fcrebilmek i\u00e7in sekt\u00f6r\u00fcn yeti\u015fmi\u015f \u00e7al\u0131\u015fanlar\u0131n\u0131 b\u00fcnyesinde tutmas\u0131n\u0131 sa\u011flayacak mekanizmalar\u0131 g\u00fc\u00e7lendirmeliyiz. Bu kapsamda SGK prim deste\u011fi ve pazarlama destekleri gibi uygulamalar\u0131n seyahat acentelerini de kapsayacak \u015fekilde geni\u015fletilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.”<\/p>\n
Ba\u011fl\u0131kaya, turizm politikalar\u0131n\u0131n kamu ve \u00f6zel sekt\u00f6r\u00fcn ortak akl\u0131yla \u015fekillendirilmesinin de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131, sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n, \u00f6zellikle pazar\u0131 do\u011frudan tan\u0131yan seyahat acentelerinin bilgi ve deneyiminden daha fazla yararlanmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n
Ba\u011fl\u0131kaya, “S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, sahadaki ihtiya\u00e7lar\u0131 do\u011fru analiz eden ve de\u011fi\u015fen turist beklentilerine h\u0131zla uyum sa\u011flayabilen bir y\u00f6netim anlay\u0131\u015f\u0131yla m\u00fcmk\u00fcnd\u00fcr.” diye konu\u015ftu.<\/p>\n
Kruvaziyer turizminin ki\u015fi ba\u015f\u0131na harcama d\u00fczeyi en y\u00fcksek turizm t\u00fcrlerinden biri oldu\u011funa i\u015faret eden Ba\u011fl\u0131kaya, \u00f6zellikle ana liman olarak kullan\u0131lan destinasyonlarda yolcular\u0131n gemiye binmeden \u00f6nce veya indikten sonra konaklad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Bu kesimin yeme i\u00e7me, al\u0131\u015fveri\u015f, ula\u015f\u0131m ve \u00e7e\u015fitli turistik faaliyetlere daha fazla b\u00fct\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ba\u011fl\u0131kaya, “Dolay\u0131s\u0131yla kruvaziyer turizmi sadece limanlara de\u011fil, yerel esnaftan restoranlara, rehberlerden ula\u015f\u0131m sekt\u00f6r\u00fcne, perakendeden \u015fehir ekonomilerine kadar geni\u015f bir ekosisteme y\u00fcksek katma de\u011fer sa\u011fl\u0131yor.” dedi.<\/p>\n
Ba\u011fl\u0131kaya, bu noktada \u0130stanbul Havaliman\u0131’n\u0131n d\u00fcnyan\u0131n en fazla uluslararas\u0131 destinasyona do\u011frudan ba\u011flant\u0131 sunan havalimanlar\u0131ndan biri olmas\u0131n\u0131n T\u00fcrkiye’ye \u00f6nemli bir rekabet avantaj\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 dile getirdi. Ba\u011fl\u0131kaya, “Bu g\u00fc\u00e7l\u00fc hava ula\u015f\u0131m\u0131 altyap\u0131s\u0131n\u0131 kruvaziyer limanlar\u0131m\u0131zla daha etkin entegre edebilirsek, \u00fclkemizin ana liman kapasitesini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabiliriz.” ifadesini kulland\u0131.<\/p>\n
Kaynak: AA<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye, 2019-2025 d\u00f6neminde uluslararas\u0131 turist say\u0131s\u0131n\u0131 y\u00fczde 21 art\u0131rarak bu alanda \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda…<\/p>\n","protected":false},"author":1,"featured_media":77705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14072,1,24906,17438],"tags":[],"class_list":["post-77704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-manset","category-turizm","category-yasam"],"views":2,"_links":{"self":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/77704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/comments?post=77704"}],"version-history":[{"count":1,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/77704\/revisions"}],"predecessor-version":[{"id":77706,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/posts\/77704\/revisions\/77706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media\/77705"}],"wp:attachment":[{"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/media?parent=77704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/categories?post=77704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberegider.com\/blog\/wp-json\/wp\/v2\/tags?post=77704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}